ALEXANDRIA, Va. - May 16, 2008 - The Tonight Show with Jay Leno and Yahoo! News are among the media reporting that people who give flowers are viewed as successful, caring and emotionally intelligent.
"Both men and women who give flowers are perceived as happy, achieving, strong, capable and courageous people," reported Yahoo! News on April 29 about new university research findings. "Men and women come across as more emotionally intelligent; they give the impression they can effectively express their feelings and take time to understand the feelings of others."
Jay Leno used the same research as fodder in his comedic monologue on May 1. "According to a survey by Rutgers University, women who give flowers are more appreciative of beauty and nature," Leno said and then joked, "They also found, in general, men who give flowers are really, really sorry they got caught cheating, and they will never do it again."
Both reports on Yahoo! News and The Tonight Show are an immediate result of a strategic public relations campaign launched by the Society of American Florists (SAF) in late April. During the Power of Giving Flowers campaign launch, SAF distributed broadcast packages to national and local television outlets nationwide and is reaching hundreds of daily and weekly newspapers, national magazines and Web sites via a press kit and targeted follow-up. An audio news release distributed on May 7 to radio stations coast to coast tied in with Mother's Day gifting to garner more good news about flowers just prior to the holiday.
The Power of Giving Flowers campaign highlights Rutgers University research, commissioned by SAF and the American Floral Endowment, that shows people who give flowers make the best impression compared to other gifts studied.
The SAF press information features quotes from lead researcher Jeannette Haviland-Jones, Ph.D., as well as floral gift-giving advice from inspirational author and executive coach MJ Ryan, who helped create the "Random Acts of Kindness" series and wrote books on gratitude and giving.
Consumers and the media can turn to aboutflowers.com for additional information about the Power of Giving.
SAF members can capitalize on The Power of Giving Flowers campaign to build visibility for their shops locally by using the materials posted at safnow.org/kit2008.
The Power of Giving Flowers PR campaign is a direct result of the SAF Fund for Nationwide Public Relations, an industry-wide voluntary promotion effort. For information, visit safnow.org/prfund or call (800) 336-4743.
The Society of American Florists is the association for all segments of the floral industry including wholesalers, growers and retailers. SAF is proud to provide marketing, business and government services for more than 12,000 participants in the U.S. floral industry.
Contact: Jenny Stroman
jstromann@safnow.org
(800) 336-4743
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